Five Fundamental Rules of the Art of Bullshitting

1. Use words that people understand, but use them in a manner in which they don't understand: A popular misconception about bullshitting is that bullshitters use complicated words like latifundia and legerdemain. But the real legerdemain is using words people know.
The art is in favourably conditioning the spontaneous consciousness of the mind of the listener, tripping their alertness quotient, trapping their trapped senses. You get the drift.

2. Deliver with confidence: Always speak or write the bullshit like you know exactly what you're talking about. Even if you don't believe (or understand) your message, deliver it with passion. More than the content, the manner of delivery is what makes the difference. When Hitler delivered his cruel message, most Germans bought it, although they must be feeling quite stupid about the whole thing now.

3. Be vague: Speak in generalities, draw sweeping conclusions from small facts you know, buttress them with everyday examples that make no sense at all. And as stated in point 2, mask vagueness with confidence. For example, "Egypt shows us that ancient civilisations have the ability to bounce back, to fight tyranny and uphold democratic values. You see how resilient your grandparents are to modernity's corruption." Also, make vague references to vaguer things with a sense of familiarity. "It's like that Graham Greene novel set in Vietnam, and those passages in that book that tangentially touch on slavery and inverse power mechanisms..."

4. Bring the topic back to what you know: If you have to talk about Carnatic music, and you don't know much about it, compare it to a Test Match and speak about Test cricket and its artistry. If you have to talk about women's empowerment, speak of Madhuri Dixit's hips and how powerful they are even at this age.

5. Most importantly, make the listener feel too stupid to ask you what you mean: Deliver with a sense of obviousness. The counterparty must always think there's something very apparent that he or she is missing. Say, "You know how these things work." The listener is immediately shy to ask, "How?"